Kirk Sigmon was interviewed by Yahoo!, Australian Broadcasting Corporation (ABC) radio, and Decrypt regarding Taylor Swift’s latest move to trademark her voice and image to fight AI “deepfakes.”
In his interview with Yahoo! Entertainment, Kirk noted that trademark protection was “fairly normal” for a superstar like Taylor Swift, but noted:
Pragmatically, these efforts might be useful to protect herself against misuse from other identifiable actors, such as companies using AI to falsely suggest she endorses a product or service. . . . [But it] might be surprisingly difficult for her to enforce her rights against AI misuse on the internet writ large, because those creating salacious content with her image are likely doing so anonymously, making them harder to track down.
Kirk’s interview with Yahoo! Entertainment can be found here, a recording of his radio interview with ABC radio can be found here, and his (Spanish language) interview in Decrypt/Emerge can be found here.